Salone del Mobile 2024
LAUFEN returned to the International Bathroom Exhibition in Milan unveiling a stand designed in collaboration with the Norwegian transdisciplinary studio Snøhetta.
The brand presentation Matter at the Salone del Mobile in Milan, conceived by Norwegian transdisciplinary studio Snøhetta, is based on the jointly developed concept that allowed visitors to experience the LAUFEN brand, and its products, in new and unique ways. At the heart of Matter is the tension between archaic materiality, technical expertise and aesthetic refinement. The tactile allure of clay and brass, our raw materials, strikingly contrast with the innovative sophistication of our collections produced through a dedication to high-tech manufacturing and design vision.
In a commitment to sustainability, our exhibit is designed with a circular approach, ensuring as many materials as possible are reused within Milan or designated for subsequent applications. This dedication to material lifecycle is a shared ethos between LAUFEN and Snøhetta, which has placed sustainability in architecture and a sensitive approach to landscape and resources at the centre of its work since its foundation.
